Replai
Replai is a data-to-ads platform that focuses on scaling video performance for mobile apps. Leveraging AI and data science, Replai automates video production, testing, and creates a compounding data loop to identify and scale winning creatives. The platform offers CGI video production, with a data-driven approach to optimize campaigns, aiming for significant boosts in metrics like IPM, CPI, CPP, and ROAS. They also provide a full-suite analytics system with auto-reporting and computer-vision tagging for comprehensive insights across all video networks. Clients report improvements in creative strategy, faster testing cycles, and increased share of voice.
Replai
Replai is a data-to-ads platform that focuses on scaling video performance for mobile apps. Leveraging AI and data science, Replai automates video production, testing, and creates a compounding data loop to identify and scale winning creatives. The platform offers CGI video production, with a data-driven approach to optimize campaigns, aiming for significant boosts in metrics like IPM, CPI, CPP, and ROAS. They also provide a full-suite analytics system with auto-reporting and computer-vision tagging for comprehensive insights across all video networks. Clients report improvements in creative strategy, faster testing cycles, and increased share of voice.
TL;DR
Core product: AI-driven video production and creative intelligence platform for performance marketing
Market focus: Mobile apps and performance marketing teams
Founders: João Vieira da Costa and Francisco Pacheco
Total funding: Approximately $6M (total disclosed)
Founded: 2019
Company Overview
Problem Domain
Scaling and optimizing video creatives for performance marketing campaigns.
Founded
2019
Industry
Marketing technology / Adtech
Tech Stack
Funding Track Record
$4,700,000.00
Company announcement named investors including Hoxton, Sonae IM, Lux Capital, Sequoia, and Accel.
Investor Signal
“Backed by multiple prominent early-stage investors including Hoxton, Sonae IM, Lux Capital, Sequoia, and Accel”