RenderThat
RenderThat is a 3D visualization company that transforms physical products into digital content for marketing. They specialize in creating photorealistic 3D product images, videos, and interactive experiences like Augmented Reality and product configurators. Their core business revolves around CGI, using digital 3D models as a foundation to reduce marketing effort and costs associated with traditional product photography and videography. RenderThat aims to empower teams to create engaging visual content for product marketing by offering a scalable service and platform, leveraging automation and AI for efficient content creation. The company works with large industrial and trade firms, emphasizing a partnership approach with a focus on customer satisfaction and service.
RenderThat
RenderThat is a 3D visualization company that transforms physical products into digital content for marketing. They specialize in creating photorealistic 3D product images, videos, and interactive experiences like Augmented Reality and product configurators. Their core business revolves around CGI, using digital 3D models as a foundation to reduce marketing effort and costs associated with traditional product photography and videography. RenderThat aims to empower teams to create engaging visual content for product marketing by offering a scalable service and platform, leveraging automation and AI for efficient content creation. The company works with large industrial and trade firms, emphasizing a partnership approach with a focus on customer satisfaction and service.
TL;DR
What they do: Photorealistic 3D product visualizations, digital twins, AR/VR, configurators and automated visual content for product marketing
Headquarters: Hamburg, Germany
Founded: 2012
Employees: Over 100 (company pages state 100–130+)
Known investor: IMCap Partners (seed round)
Company Overview
Problem Domain
E‑commerce and product marketing teams needing scalable, high-quality visual content for large product catalogs.
Founded
2012
Industry
3D visualization / CGI / SaaS for product marketing
Funding Track Record
Growth financing reported in November; exact amount not specified in provided evidence
Investor Signal
“IMCap Partners (lead investor in reported seed round)”