Relay42
Relay42 is a European-built Customer Data Platform (CDP) focused on empowering businesses to create meaningful customer relationships and transform fragmented interactions into seamless journeys. Their platform enables personalization at scale across all channels by unifying anonymous and known customer behaviors. Key features include unified customer profiles, audience segmentation, predictive AI, journey orchestration, real-time personalization, and insights & analytics, all designed with data privacy and compliance in mind. Relay42 integrates with over 100 data sources and marketing technologies. They serve various industries including Airlines, Financial Services, Retail, and Telecommunications. Notable clients include Levi's, KLM, and Heineken, who have reported significant uplifts in conversion rates and revenue.
Relay42
Relay42 is a European-built Customer Data Platform (CDP) focused on empowering businesses to create meaningful customer relationships and transform fragmented interactions into seamless journeys. Their platform enables personalization at scale across all channels by unifying anonymous and known customer behaviors. Key features include unified customer profiles, audience segmentation, predictive AI, journey orchestration, real-time personalization, and insights & analytics, all designed with data privacy and compliance in mind. Relay42 integrates with over 100 data sources and marketing technologies. They serve various industries including Airlines, Financial Services, Retail, and Telecommunications. Notable clients include Levi's, KLM, and Heineken, who have reported significant uplifts in conversion rates and revenue.
TL;DR
Headquarters: Amsterdam, Netherlands
Product: Real-time Customer Data Platform (CDP) with journey orchestration and AI-driven personalization
Founded: 2010
Acquisition: Acquired by Supermetrics (announced June 17, 2025)
Notable customers: KLM, Heineken, Levi's
Company Overview
Problem Domain
Customer data fragmentation, personalization at scale, cross-channel journey orchestration
Founded
2010
Industry
Customer Data Platform / MarTech
Funding Track Record
One recorded funding round; amount not disclosed in available records.
Investor Signal
“Holland Capital participated as lead investor in Series A”