
Reflektion’s AI-powered personalization platform listens to the behaviors of each individual shopper, utilizes artificial intelligence to calculate their preferences and intent, and then responds to every moment-to-moment interaction by displaying the most relevant content and products in real-time and across the digital touchpoints that matter most—including site search, product recommendations, category and landing pages, and email. It was founded in 2012 and headquartered in San Mateo, California.

Reflektion’s AI-powered personalization platform listens to the behaviors of each individual shopper, utilizes artificial intelligence to calculate their preferences and intent, and then responds to every moment-to-moment interaction by displaying the most relevant content and products in real-time and across the digital touchpoints that matter most—including site search, product recommendations, category and landing pages, and email. It was founded in 2012 and headquartered in San Mateo, California.
Founded: 2012
Headquarters: San Mateo, California
Product: AI-powered e-commerce personalization (site search, recommendations, email)
Notable funding: $8M Series B (2014); $12M extension (2017); ~$46.13M total reported
Founder: Amar Chokhawala
E-commerce personalization and predictive analytics to improve conversion and order value for retail brands.
2012
E-commerce / Retail SaaS
$8,000,000
Reported Series B funding round.
$12,000,000
Extended Series B with participation from Battery Ventures and Clear Ventures.