Reflect
Reflect is an AI-powered, no-code testing platform for web and mobile applications that enables developers and testers to create, run, and maintain automated tests quickly and efficiently without coding. It uses generative AI technology to convert plain-English test steps into automated actions, adapting automatically to UI changes to ensure test reliability. Reflect supports web, mobile, API, and cross-browser testing with integrations into CI/CD pipelines, issue tracking, and test management tools. Its business model is subscription-based with tiered pricing plans for teams and enterprises. Reflect is positioned as a faster, more maintainable alternative to traditional code-based testing frameworks, helping companies achieve high functional test coverage and faster release cycles.
Reflect
Reflect is an AI-powered, no-code testing platform for web and mobile applications that enables developers and testers to create, run, and maintain automated tests quickly and efficiently without coding. It uses generative AI technology to convert plain-English test steps into automated actions, adapting automatically to UI changes to ensure test reliability. Reflect supports web, mobile, API, and cross-browser testing with integrations into CI/CD pipelines, issue tracking, and test management tools. Its business model is subscription-based with tiered pricing plans for teams and enterprises. Reflect is positioned as a faster, more maintainable alternative to traditional code-based testing frameworks, helping companies achieve high functional test coverage and faster release cycles.
TL;DR
Product: No-code, AI-assisted end-to-end web and visual testing platform
Founded: 2019
Founders: Fitz Nowlan and Todd McNeal
Accelerator: Y Combinator (Summer 2020)
Acquisition: Joined SmartBear (announced January 2024)
Seed funding (company): $1.8M
Company Overview
Problem Domain
Automated testing for web and mobile applications, reducing reliance on code-based test frameworks and lowering maintenance overhead.
Founded
2019
Industry
Software / Test Automation
Funding Track Record
$1,850,000
Company announcement and profiles reference a $1.8M seed round from investors including Battery Ventures, Craft Ventures, Soma Capital, and Y Combinator.
Investor Signal
“Battery Ventures, Craft Ventures, Soma Capital, Y Combinator”