
refive is an end-to-end customer operating system that empowers retailers to know and engage their in-store customers through various offline and online touchpoints. Retailers such as Puma, vomFass, and Shoepassion use refive to: 1) Connect each purchase in-store (via QR-based digital receipts) and online checkout with an individual customer profile to collect personal, purchase, behaviorial and attitudinal data 2) Create rich customer profiles and derive actionable insights into customer behaviour via a powerful retail-focused analytics engine 3) Interact with customers pre- and post-checkout using a range of engagement and retention tools Meet us in person at EuroShop (Hall 4, C-51-1) or Retail Technology Show (Stand 6 K 34)!

refive is an end-to-end customer operating system that empowers retailers to know and engage their in-store customers through various offline and online touchpoints. Retailers such as Puma, vomFass, and Shoepassion use refive to: 1) Connect each purchase in-store (via QR-based digital receipts) and online checkout with an individual customer profile to collect personal, purchase, behaviorial and attitudinal data 2) Create rich customer profiles and derive actionable insights into customer behaviour via a powerful retail-focused analytics engine 3) Interact with customers pre- and post-checkout using a range of engagement and retention tools Meet us in person at EuroShop (Hall 4, C-51-1) or Retail Technology Show (Stand 6 K 34)!
What they do: Digital receipts and in-store smart touchpoints that capture purchase and customer data to power retailer personalization and retention.
Customers / use cases: Used by retailers (examples: Puma, vomFass, Shoepassion) to connect offline purchases to customer profiles and run personalized engagement.
Tech & integrations: QR-based digital receipts, APIs & SDKs (headless), integrations with POS, CRM and CDP systems.
Compliance & data: Positions itself as GDPR-compliant with customer data stored in the EU (Germany).
Funding signal: One disclosed Pre-Seed round (announced 2021-09-01); lead investor listed as MSM; amount obfuscated/undisclosed.
Bridging offline (in-store) purchase data with online customer profiles to enable analytics and personalization for retailers.
Retail technology
Amount obfuscated/undisclosed on available source pages.
“MSM listed as lead/sole investor for the disclosed Pre-Seed round.”