REDAI
RedAI is a product recognition solution designed for FMCG/CPG companies in the Retail and HoReCa segments. Utilizing advanced artificial intelligence and deep learning technologies, RedAI automates the in-store execution process, providing real-time results and insights. The app allows sales representatives to capture images of shelves or fridges, which are then processed to detect and classify products based on predefined SKUs and KPIs. This solution not only enhances operational efficiency but also integrates with other software systems for comprehensive data analysis, making it a valuable tool for businesses looking to optimize their merchandising strategies.
REDAI
RedAI is a product recognition solution designed for FMCG/CPG companies in the Retail and HoReCa segments. Utilizing advanced artificial intelligence and deep learning technologies, RedAI automates the in-store execution process, providing real-time results and insights. The app allows sales representatives to capture images of shelves or fridges, which are then processed to detect and classify products based on predefined SKUs and KPIs. This solution not only enhances operational efficiency but also integrates with other software systems for comprehensive data analysis, making it a valuable tool for businesses looking to optimize their merchandising strategies.
TL;DR
What they do: AI-based product recognition and real-time shelf audit software for FMCG/CPG (retail and HoReCa)
Headquarters: Zagreb, Croatia
Legal name: Besplay Adria d.o.o.
Founder: Domagoj Boršić
Employees (approx.): 6 (evidence snapshot)
Total funding (reported): 1,700,000 USD
Company Overview
Problem Domain
Retail execution, merchandising, shelf audits, and in-store product recognition for FMCG/CPG
Industry
Retail technology / FMCG analytics
Funding Track Record
Profile entries indicate an equity crowdfunding round; specific amount and date obfuscated in sources
1700000.00
Reported total funding amount with last funding date in snapshot