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Recast
Recast is building the world’s most rigorous incrementality platform. Here's how we're different: 1. We take accuracy (really) seriously. From configuration, to stability checks, to parameter…
Recast
Recast is building the world’s most rigorous incrementality platform. Here's how we're different: 1. We take accuracy (really) seriously. From configuration, to stability checks, to parameter…
TL;DR
Product: Bayesian media mix modeling (MMM), GeoLift incrementality testing, weekly-refreshable forecasts and budget optimization
Differentiator: Emphasis on model transparency, ongoing validation, and rigorous accuracy checks
Founding / HQ: Co-founded by Michael Kaminsky and Tom Vladeck; headquartered in Brooklyn, New York
Funding: Seed round ~ $3.4M announced Dec 2022; lead investor Lerer Hippeau
Company Overview
Problem Domain
Marketing measurement, media mix modeling, and incrementality testing for complex enterprises and consumer brands.
Founded
2021
Industry
Software Development
Funding Track Record
$3.4M
$3.4M reported; post-money valuation reported at $25M
Investor Signal
“Participants included Lerer Hippeau, Data Tech Fund, Vibe Capital, Good Friends, Jonah Goodhart, and Adam Grenier”