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Recast
Recast is the world's most rigorous incrementality platform, enabling businesses to plan, experiment, validate, and optimize marketing performance in a unified system. The platform is powered by…
Recast
Recast is the world's most rigorous incrementality platform, enabling businesses to plan, experiment, validate, and optimize marketing performance in a unified system. The platform is powered by…
TL;DR
What they do: Incrementality measurement and Bayesian media-mix modeling (MMM) platform with forecasting and optimization tools
Founded: 2021
Founders / leadership: Michael Kaminsky and Thomas (Tom) Vladeck — trained statisticians, co‑founders
Customers / scale: Used by enterprise brands across categories; manages over $3B in annual marketing spend
Seed round announced Dec 14, 2022; total reported funding $4,500,000 (USD)