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Realytics
Realytics digitalises TV by measuring its efficiency on digital channels. Today, it is the first European actor able to analyse the 360° impact of a TV campaign: business performance (traffic, app…
Realytics
Realytics digitalises TV by measuring its efficiency on digital channels. Today, it is the first European actor able to analyse the 360° impact of a TV campaign: business performance (traffic, app…
TL;DR
Headquarters: Paris, France
Product: BEE — TV & CTV unified measurement linking spot detection to online engagement
Founded: 2013/2014
Acquisition / Corporate: Joined smartclip / RTL Group
Notable investors: Elaia Partners, BNP Paribas Développement, News Invest
Company Overview
Problem Domain
TV-to-digital measurement, TV analytics, attribution of TV-driven online engagement.
Industry
Advertising Services
Funding Track Record
€2.5M
Investor Signal
“Raised early rounds including seed/pre-seed and debt (2013–2016) and a €2.5M Series A in 2017; later joined smartclip / RTL Group”
