Reactful
Reactful A.I. and machine learning technology engages and converts your visitors on the web while you have their attention. Boost engagement and conversions by interpreting site visitors’ “digital body language”, and react accordingly in real time. Reactions can be as subtle as gently animating elements on a page, or more directly engaging visitors with intelligent and timely messages in the form of a reaction or notification. Best of all, Reactful allows marketers to be agile and regain control of their website by launching and updating Reactful campaigns at any time - without ever requiring any coding or technical deployments.
Reactful
Reactful A.I. and machine learning technology engages and converts your visitors on the web while you have their attention. Boost engagement and conversions by interpreting site visitors’ “digital body language”, and react accordingly in real time. Reactions can be as subtle as gently animating elements on a page, or more directly engaging visitors with intelligent and timely messages in the form of a reaction or notification. Best of all, Reactful allows marketers to be agile and regain control of their website by launching and updating Reactful campaigns at any time - without ever requiring any coding or technical deployments.
TL;DR
What they do: AI/ML marketing platform that interprets visitor behavior to trigger real-time website reactions and campaigns
Founded / HQ: Founded 2013; headquartered in Santa Barbara, California
Status: Acquired (announced September 8, 2022)
Total funding: USD 2,320,000 (multiple seed rounds; last disclosed Sep 15, 2018)
Company Overview
Problem Domain
Website visitor engagement and conversion optimization using AI/ML-driven behavioral signals
Founded
2013
Industry
Marketing technology
Funding Track Record
Most recent disclosed funding round (seed)
Investor Signal
“Investors included Inspiration Ventures, UpWest, Shaked Ventures, Phi Square Holdings, Keyrus Innovation Factory”