
Rational pixels offers new advertising format for online videos that allows for “dynamic” product placement. They allow the creation of new Ad-spaces within a video after it has been shot. These Ad-spaces are then populated by programmatic advertising in real time. The same Ad space can be populated differently depending on the viewer and as many times as needed. This can be based on defined criteria such as age, geography, sex...

Rational pixels offers new advertising format for online videos that allows for “dynamic” product placement. They allow the creation of new Ad-spaces within a video after it has been shot. These Ad-spaces are then populated by programmatic advertising in real time. The same Ad space can be populated differently depending on the viewer and as many times as needed. This can be based on defined criteria such as age, geography, sex...
What they do: Dynamic product placement in online videos enabling programmatic ad spaces after filming
Personalization: Ad spaces can be populated differently per viewer using criteria like age, geography, sex
Business signal: At least $30,000 reported total funding (USD) with a last funding date in 2015
Video advertising and programmatic product placement
Advertising technology
30000.00