Rakuten MediaForge
Rakuten MediaForge is an innovative leader in the online display advertising industry, based in Salt Lake City, UT. Rakuten MediaForge’s award-winning ad platform has transformed online advertising from a static call-to-action to an engaging and personal shopping experience. Between this ad technology and its ability to measure consumer engagement and subsequent site conversions, Rakuten MediaForge has challenged the status quo of online display advertising. This high-performing alternative to clicks and post-impression conversions has attracted a powerful group of satisfied clients, and led to the company’s significant growth.
Rakuten MediaForge
Rakuten MediaForge is an innovative leader in the online display advertising industry, based in Salt Lake City, UT. Rakuten MediaForge’s award-winning ad platform has transformed online advertising from a static call-to-action to an engaging and personal shopping experience. Between this ad technology and its ability to measure consumer engagement and subsequent site conversions, Rakuten MediaForge has challenged the status quo of online display advertising. This high-performing alternative to clicks and post-impression conversions has attracted a powerful group of satisfied clients, and led to the company’s significant growth.
TL;DR
Founded: 2005
Headquarters: Salt Lake City, Utah, USA
Core business: Display advertising and retargeting platform
Acquisition: Acquired by Rakuten Marketing (announced Jan 29, 2014)
Company Overview
Problem Domain
Improving effectiveness and measurability of online display advertising and retargeting.
Founded
2005
Industry
Advertising Technology
Funding Track Record
Series A closed July 2006; disclosed investors for early round include Prospector Equity Capital and Gazelle Investments; amounts obfuscated in sources.
Investor Signal
“Investors recorded for an early round include Prospector Equity Capital and Gazelle Investments”