
We acquire and grow e-commerce brands
What they do: Acquire and grow e-commerce brands focused on modern parents (parenting, baby, kids, home)
Founded: January 2021
Headquarters: Singapore
Employees: 142
Notable funding: US$45M equity first close (Jun 2022); US$21.5M convertible note (Oct 2023)
Consolidation and professionalization of small-to-mid consumer e-commerce brands to accelerate growth and channel expansion.
2021
E-commerce / Brand aggregator
US$45M
First close reported in June 2022; part of over US$100M of capital cited since launch.
US$21.5M
Announced October 2023; described as a convertible note round from existing investors.
“Returning and regional VCs including Monk's Hill Ventures, Insignia Venture Partners and January Capital; Canopy Tropics led a notable round.”