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PureClarity is a UK-based SaaS company providing an AI-powered conversion rate optimization platform for ecommerce businesses. Their platform offers personalized product recommendations, dynamic…

PureClarity is a UK-based SaaS company providing an AI-powered conversion rate optimization platform for ecommerce businesses. Their platform offers personalized product recommendations, dynamic…
Founded: 2014
Headquarters: York, United Kingdom
Product: AI-powered e‑commerce personalisation & CRO platform
Business model: Subscription pricing tiered by monthly/page views
Reported total funding: Approximately $1–1.65M (reported)
E‑commerce conversion rate optimisation and personalised shopping experiences.
2014
E‑commerce / SaaS / MarTech
500000
Reported seed round circa May 2018 (~£500k)
980000
Reported April 2019 round (~$980k)
“Mercia Asset Management; Northern Powerhouse Investment Fund”
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