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PureClarity
PureClarity is a UK-based SaaS company providing an AI-powered conversion rate optimization platform for ecommerce businesses. Their platform offers personalized product recommendations, dynamic…
PureClarity
PureClarity is a UK-based SaaS company providing an AI-powered conversion rate optimization platform for ecommerce businesses. Their platform offers personalized product recommendations, dynamic…
TL;DR
What they do: AI-powered e-commerce personalization and conversion-rate-optimization (CRO) platform
Founded: 2014 (York, United Kingdom)
Founders / key people: Paul M. Gibson (Director / Co‑founder), Ian Lawton (Co‑founder & CTO)
Business model: Subscription SaaS with tiered pricing based on monthly page views
Notable investor: NPIF – Mercia Equity Finance (lead investor)
Company Overview
Problem Domain
E-commerce personalization and conversion-rate optimization
Founded
2014
Industry
SaaS / E-commerce
Tech Stack
Funding Track Record
Seed round reported May 24, 2018
Series A announced April 1, 2019
Investor Signal
“NPIF – Mercia Equity Finance”
Founders
What we do
Join the Team
Startup jobs. A lot of them.
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