PureClarity
PureClarity is a UK-based SaaS company providing an AI-powered conversion rate optimization platform for ecommerce businesses. Their platform offers personalized product recommendations, dynamic content, intelligent pop-ups, live chat, and advanced segmentation to increase sales, average order value, and customer loyalty. PureClarity integrates with major ecommerce platforms like Shopify, BigCommerce, Magento, and WooCommerce, supporting stores of all sizes. Their business model is subscription-based with tiered pricing plans based on monthly page views. The platform is designed to enhance marketing ROI by personalizing customer journeys and automating product recommendations in real-time, backed by expert customer support and a partner program offering recurring commissions.
PureClarity
PureClarity is a UK-based SaaS company providing an AI-powered conversion rate optimization platform for ecommerce businesses. Their platform offers personalized product recommendations, dynamic content, intelligent pop-ups, live chat, and advanced segmentation to increase sales, average order value, and customer loyalty. PureClarity integrates with major ecommerce platforms like Shopify, BigCommerce, Magento, and WooCommerce, supporting stores of all sizes. Their business model is subscription-based with tiered pricing plans based on monthly page views. The platform is designed to enhance marketing ROI by personalizing customer journeys and automating product recommendations in real-time, backed by expert customer support and a partner program offering recurring commissions.
TL;DR
What they do: AI-powered e-commerce personalization and conversion-rate-optimization (CRO) platform
Founded: 2014 (York, United Kingdom)
Founders / key people: Paul M. Gibson (Director / Co‑founder), Ian Lawton (Co‑founder & CTO)
Business model: Subscription SaaS with tiered pricing based on monthly page views
Notable investor: NPIF – Mercia Equity Finance (lead investor)
Company Overview
Problem Domain
E-commerce personalization and conversion-rate optimization
Founded
2014
Industry
SaaS / E-commerce
Tech Stack
Funding Track Record
Seed round reported May 24, 2018
Series A announced April 1, 2019
Investor Signal
“NPIF – Mercia Equity Finance”