
Pulse Labs is a company that empowers businesses to build exceptional products by analyzing real user interactions to surface meaningful insights. Their AI-powered platform supports multiple research methodologies including surveys, interviews, evaluations, observations, and in-app feedback integrations. The platform streamlines UX research by capturing authentic user feedback and transforming it into actionable insights, enabling teams to prioritize improvements and make data-driven decisions. Founded in 2017, Pulse Labs has pioneered the intersection of AI and UX research, integrating with tools like Jira and ServiceNow, and emphasizing ethical AI, privacy, and fairness. Their business model includes usage-based subscription plans tailored for teams from early-stage research to enterprise-wide insights. They have received investment backing from major players such as Google, Amazon, Bezos Expeditions, Techstars, and Madrona Ventures, positioning them as a leader in human factors insights solutions with a strong commitment to innovation and customer success.

Pulse Labs is a company that empowers businesses to build exceptional products by analyzing real user interactions to surface meaningful insights. Their AI-powered platform supports multiple research methodologies including surveys, interviews, evaluations, observations, and in-app feedback integrations. The platform streamlines UX research by capturing authentic user feedback and transforming it into actionable insights, enabling teams to prioritize improvements and make data-driven decisions. Founded in 2017, Pulse Labs has pioneered the intersection of AI and UX research, integrating with tools like Jira and ServiceNow, and emphasizing ethical AI, privacy, and fairness. Their business model includes usage-based subscription plans tailored for teams from early-stage research to enterprise-wide insights. They have received investment backing from major players such as Google, Amazon, Bezos Expeditions, Techstars, and Madrona Ventures, positioning them as a leader in human factors insights solutions with a strong commitment to innovation and customer success.
Founded: 2017
What they do: AI-powered UX and product research platform that captures and analyzes real-world user interactions across surveys, interviews, evaluations, observations and in-app experiences.
Notable tech/product: FlightRecorder SDK (in-app capture), Pulse Voices panels (B2C and 2,500+ verified B2B professionals), AI-driven analysis and integrations (e.g., Jira, ServiceNow).
Funding: Seed — reported $2.5M (lead: Madrona Venture Group); total funding reported ~2,660,000 USD.
Abhishek Suthan (Co‑Founder & CEO) and Dylan Zwick (Co‑Founder & CPO).
Human factors / UX research and product decision-making based on real-world user behavior and feedback.
2017
Human factors / UX research
$2.5M
Seed round participation included Techstars, Amazon Alexa Fund, Bezos Expeditions, and Google Assistant Investments.
“Backed by Madrona Venture Group, Techstars, Amazon (Alexa Fund), Google (Google Assistant Investments), and Bezos Expeditions.”