
Impel is an automotive technology company offering the industry's most advanced AI-powered customer lifecycle management platform. Their omnichannel solution leverages proprietary customer data and AI to deliver personalized interactions at every touchpoint in the automotive retail journey, from vehicle shopping to sales, service, and trade-in. The platform integrates deeply with major CRMs, DMS, and inventory systems, providing conversational AI tools that increase customer engagement, staff productivity, and business outcomes. Impel serves auto dealers, wholesalers, OEMs, and marketplaces globally, with a history of nearly a decade of impact and partnerships with major automotive players. Their AI solutions include sales, service, marketing, chat, and imaging products, all designed specifically for automotive retailing with enterprise-grade security and compliance.

Impel is an automotive technology company offering the industry's most advanced AI-powered customer lifecycle management platform. Their omnichannel solution leverages proprietary customer data and AI to deliver personalized interactions at every touchpoint in the automotive retail journey, from vehicle shopping to sales, service, and trade-in. The platform integrates deeply with major CRMs, DMS, and inventory systems, providing conversational AI tools that increase customer engagement, staff productivity, and business outcomes. Impel serves auto dealers, wholesalers, OEMs, and marketplaces globally, with a history of nearly a decade of impact and partnerships with major automotive players. Their AI solutions include sales, service, marketing, chat, and imaging products, all designed specifically for automotive retailing with enterprise-grade security and compliance.
Company: Pulsar AI (acquired by Impel)
Product: Conversational AI for auto dealers (appointment scheduling, shopper engagement)
Founded: 2019
Funding: Pre-Seed round (Nov 17, 2019); total disclosed funding USD 1,200,000
Acquisition: Acquired by Impel (announced May 11, 2021)
Automotive retail customer engagement and appointment scheduling
2019
Automotive technology / AI
Round reported with five investors
“Ten Eighty Capital, Script Capital, Ridge Ventures, Great Oaks Venture Capital, Christopher Schaepe”