PUFIN-ID
PUFIN-ID is a technology company specializing in AI-based security solutions for product authentication across industries. Their patented O-KEY technology provides a unique, unclonable physical tag that can be integrated into virtually any product to ensure authenticity and traceability. The O-KEY system enables brands to combat counterfeiting globally by offering fast, easy authentication and full product traceability through a digital identity. This digital identity allows tracking of product ownership and lifecycle, facilitating the creation of Digital Product Passports and enabling brands to engage directly with customers through personalized updates and promotions. PUFIN-ID operates a SaaS business model, collaborating with global partners and serving industries where product authenticity is critical. The company has strong investor backing and has developed a proprietary AI engine to read O-KEYs, with patents granted in the US and Europe. Their technology is recognized for its durability and compatibility with smartphone cameras, making product verification accessible and seamless.
PUFIN-ID
PUFIN-ID is a technology company specializing in AI-based security solutions for product authentication across industries. Their patented O-KEY technology provides a unique, unclonable physical tag that can be integrated into virtually any product to ensure authenticity and traceability. The O-KEY system enables brands to combat counterfeiting globally by offering fast, easy authentication and full product traceability through a digital identity. This digital identity allows tracking of product ownership and lifecycle, facilitating the creation of Digital Product Passports and enabling brands to engage directly with customers through personalized updates and promotions. PUFIN-ID operates a SaaS business model, collaborating with global partners and serving industries where product authenticity is critical. The company has strong investor backing and has developed a proprietary AI engine to read O-KEYs, with patents granted in the US and Europe. Their technology is recognized for its durability and compatibility with smartphone cameras, making product verification accessible and seamless.
TL;DR
What they do: AI-based product authentication and traceability using patented O-KEY physical unclonable tags
Business model: B2B SaaS and labeling/platform services for brands
HQ & founding: Copenhagen, Denmark; founded November 2019
Team size (reported): 11–50 employees (company listings); one snapshot lists 23
Funding (disclosed): Total disclosed funding $9,390,000; last disclosed date 2023-10-11