Proven Skincare
PROVEN Skincare is a female-founded personalized skincare company that uses AI-driven technology and the world's largest skincare database, the Skin Genome Project™, to create custom skincare products tailored to individual skin needs, lifestyle, and environment. Their business model is subscription-based, offering a personalized 3-step skincare system including cleanser, day moisturizer with SPF, and night cream, as well as an eye cream duo. PROVEN's formulations are adaptive, evolving with the customer's changing skin conditions and environmental factors. The company emphasizes clean, non-toxic, cruelty-free ingredients and clinical efficacy, supported by independent third-party clinical studies. Products are made in the USA and shipped directly to customers, with a focus on sustainability through recycled packaging and carbon offset initiatives. PROVEN targets consumers seeking effective, personalized skincare solutions backed by scientific data and AI technology.
Proven Skincare
PROVEN Skincare is a female-founded personalized skincare company that uses AI-driven technology and the world's largest skincare database, the Skin Genome Project™, to create custom skincare products tailored to individual skin needs, lifestyle, and environment. Their business model is subscription-based, offering a personalized 3-step skincare system including cleanser, day moisturizer with SPF, and night cream, as well as an eye cream duo. PROVEN's formulations are adaptive, evolving with the customer's changing skin conditions and environmental factors. The company emphasizes clean, non-toxic, cruelty-free ingredients and clinical efficacy, supported by independent third-party clinical studies. Products are made in the USA and shipped directly to customers, with a focus on sustainability through recycled packaging and carbon offset initiatives. PROVEN targets consumers seeking effective, personalized skincare solutions backed by scientific data and AI technology.
TL;DR
Business: DTC personalized skincare using AI and the Skin Genome Project
Product: Subscription-based personalized 3-step skincare systems (cleanser, SPF day moisturizer, night cream) plus eye treatments
Founders: Ming S. Zhao and Dr. Amy Yuan (Amy Yuan Zaoshi)
Funding: Raised multiple rounds; Series A on 2023-09-12 led by NewH2; total funding reported ~$18.2M
Headcount & HQ: ~36 employees; San Francisco, CA
Company Overview
Problem Domain
Personalized skincare and beauty product efficacy—reducing trial-and-error in skincare selection.
Industry
Skincare / Beauty / Direct-to-Consumer
Funding Track Record
Investor Signal
“Has backing from investors including NewH2, Belcorp Ventures, Y Combinator, FJ Labs and others”