Prose
Prose is a custom haircare and skincare brand that offers personalized products made to order based on individual needs. Utilizing an AI-powered algorithm, Prose analyzes over 80 factors to create unique formulas from 185+ clean ingredients, ensuring that each product evolves with the customer’s changing needs. The company emphasizes sustainability, being a certified B-corporation, and focuses on ethically sourced ingredients. With a strong market presence and over 500,000 five-star product reviews, Prose positions itself as a leader in personalized beauty solutions.
Prose
Prose is a custom haircare and skincare brand that offers personalized products made to order based on individual needs. Utilizing an AI-powered algorithm, Prose analyzes over 80 factors to create unique formulas from 185+ clean ingredients, ensuring that each product evolves with the customer’s changing needs. The company emphasizes sustainability, being a certified B-corporation, and focuses on ethically sourced ingredients. With a strong market presence and over 500,000 five-star product reviews, Prose positions itself as a leader in personalized beauty solutions.
TL;DR
Business: Direct-to-consumer personalized haircare and skincare with made-to-order formulas
Tech: AI-powered algorithm analyzes 80+ factors to create custom formulas
Sustainability: B Corporation certified; made-to-order manufacturing and recycled packaging
Funding: Multiple venture rounds including a Series B announced Nov 2, 2018; total reported funding ~$24.99M
Headcount: Approximately 286 employees
Company Overview
Problem Domain
Personalization in beauty and reducing product waste through made-to-order manufacturing.
Industry
Beauty / Personal Care
Funding Track Record
Series B announced Nov 2, 2018
5.2M USD
Reported $5.2M round announced Dec 7, 2017
Investor Signal
“Company has institutional backers including Insight Partners and multiple venture investors (Forerunner, Lerer Hippeau, Correlation Ventures, Maveron, Wind Capital, Isai) as listed on funding records.”