
ProRata.ai enables the alignment of usage and revenues between AI platforms and content owners.

ProRata.ai enables the alignment of usage and revenues between AI platforms and content owners.
What they do: Build AI-powered search, advertising, and attribution tech that credits and compensates content owners
Headquarters: Pasadena, California
Founder / CEO: Bill (William T.) Gross
Notable products: Gist.ai (Gist Answers), Gist Ads, Gist Attribution
Recent funding: Series A reported (Aug 6, 2024) — $25M reported
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Attribution and monetization for generative AI content
Technology, Information and Internet
Seed round announced February 24, 2024 (listed on Crunchbase).
$25M reported
Series A reported on Aug 6, 2024; $25M and ~ $130M post-money valuation reported in coverage.
“Idealab Studio; Revolution Ventures; Prime Movers Lab; Mayfield Fund”