Props
Props is a marketing technology platform for content creators and marketers. It offers a technology platform that combines original content with AI. Brands collaborate with relevant, independent content creators to publish, share, boost, promote, measure, and optimize authentic content using IBM Watson. Stories are distributed through the native media channels of both creators and brands, shared and boosted on their social media feeds, and promoted through digital ad networks and search.
Props
Props is a marketing technology platform for content creators and marketers. It offers a technology platform that combines original content with AI. Brands collaborate with relevant, independent content creators to publish, share, boost, promote, measure, and optimize authentic content using IBM Watson. Stories are distributed through the native media channels of both creators and brands, shared and boosted on their social media feeds, and promoted through digital ad networks and search.
TL;DR
What they do: Performance-based creator marketing platform combining creator content with paid media and proprietary technology
Founded: 2015
Headquarters: New York, NY
Employees: 30
Last disclosed funding: Seed, Dec 2018 (total disclosed $5.5M)
Company Overview
Problem Domain
Creator marketing and performance-driven customer acquisition
Founded
2015
Industry
Marketing technology; creator marketing
Tech Stack
Funding Track Record
Last disclosed funding round reported December 2018; total funding reported as $5.5M.