
Promoted is an AI Relevance Engine for Ads & Marketplaces that combines GenAI LLMs with traditional scaled ML to improve relevance and increase revenue. The company offers a Unified Ranking System that optimizes for long-term business value, improving user experience for both buyers and sellers. Promoted's technology works in real-time and offers security, with options for cloud or self-hosted deployment. Key features include a Unified Ranking System, Introspection Tool, and capabilities for real-time data processing, search & feed optimization, and native ad auctions. Promoted is now part of Dropbox, contributing to the future of productivity through Dropbox Dash.

Promoted is an AI Relevance Engine for Ads & Marketplaces that combines GenAI LLMs with traditional scaled ML to improve relevance and increase revenue. The company offers a Unified Ranking System that optimizes for long-term business value, improving user experience for both buyers and sellers. Promoted's technology works in real-time and offers security, with options for cloud or self-hosted deployment. Key features include a Unified Ranking System, Introspection Tool, and capabilities for real-time data processing, search & feed optimization, and native ad auctions. Promoted is now part of Dropbox, contributing to the future of productivity through Dropbox Dash.
What they do: AI relevance engine that unifies marketplace search, recommendations, and native ads to boost conversions and revenue
Founding: Founded 2020 by Andrew Yates (CEO) and Dan Hill (CTO); Y Combinator Winter 2021 alum
Customers / traction: Case studies include Upwork, Hipcamp, Outschool, RVshare with reported conversion/revenue uplifts
Funding: Reported total funding $8M (seed rounds in 2021 and 2022)
Marketplace search, discovery, and native advertising relevance and monetization
2020
Marketplace infrastructure / Advertising technology
$2,000,000
Reported seed round announced November 12, 2021
$6,000,000
Reported additional seed funding announced July 1, 2022 bringing total to $8M
“Y Combinator, Interlace Ventures, Vela Partners and a mix of seed‑stage investors listed across reports”