Programmai
Programmai is a predictive marketing technology company that enhances customer acquisition and retention by improving the incrementality and efficiency of marketing efforts. Their platform connects first-party data, uses machine learning to predict customer behavior and lifetime value in near real-time, and activates these predictive audiences across various ad platforms. Key benefits include driving volume, efficiency (optimal ad spend based on predicted customer value), and uplift (proven incrementality through holdout experiments). They offer features like 'Smart Audiences' and 'Predictive Audiences' to generate and activate targeted customer segments. The company has been recognized for its ability to increase new customer sales, improve ROI, and reduce customer acquisition costs.
Programmai
Programmai is a predictive marketing technology company that enhances customer acquisition and retention by improving the incrementality and efficiency of marketing efforts. Their platform connects first-party data, uses machine learning to predict customer behavior and lifetime value in near real-time, and activates these predictive audiences across various ad platforms. Key benefits include driving volume, efficiency (optimal ad spend based on predicted customer value), and uplift (proven incrementality through holdout experiments). They offer features like 'Smart Audiences' and 'Predictive Audiences' to generate and activate targeted customer segments. The company has been recognized for its ability to increase new customer sales, improve ROI, and reduce customer acquisition costs.
TL;DR
What they do: Predictive marketing platform that builds and activates predictive audiences from first-party data
Founded / HQ: 2017, London (Programmai Ltd.)
Funding: Seed round (Sep 2020), company states > $1M total
Team size (reported): 6 employees
Company Overview
Problem Domain
Customer acquisition and retention optimization using first-party data and ML-driven audience prediction
Founded
2017
Industry
Marketing technology
Funding Track Record
Company blog states it secured over $1M in seed investment; Crunchbase lists seed round on Sep 30, 2020 with Paul Cooper and Tim Brown participating.
Investor Signal
“Paul Cooper and Tim Brown participated in the seed round and are listed as investors/board members”