Profila
Profila is a privacy-focused Web3 data relationship platform that empowers individuals to create, own, and monetize their personal and psychographic data profiles called "profilas." The platform enables users to maintain control over their data, share it anonymously with brands, and earn Zeke tokens as rewards for updating data and engaging with brand content. Profila offers brands access to accurate zero-party data through compliant data subscriptions, allowing personalized advertising and content delivery without surveillance. The business model charges brands transaction fees on data subscriptions and advertising revenue shares. Profila differentiates itself by combining privacy, user control, and blockchain technology to disrupt traditional surveillance-based advertising, aiming for high engagement and conversion rates. The company operates primarily in Europe and Belgium, targeting brands and consumers seeking privacy-centric digital relationships.
Profila
Profila is a privacy-focused Web3 data relationship platform that empowers individuals to create, own, and monetize their personal and psychographic data profiles called "profilas." The platform enables users to maintain control over their data, share it anonymously with brands, and earn Zeke tokens as rewards for updating data and engaging with brand content. Profila offers brands access to accurate zero-party data through compliant data subscriptions, allowing personalized advertising and content delivery without surveillance. The business model charges brands transaction fees on data subscriptions and advertising revenue shares. Profila differentiates itself by combining privacy, user control, and blockchain technology to disrupt traditional surveillance-based advertising, aiming for high engagement and conversion rates. The company operates primarily in Europe and Belgium, targeting brands and consumers seeking privacy-centric digital relationships.
TL;DR
Company: Profila (Profila GmbH)
Headquarters: Luzern, Switzerland
Product: Privacy-focused relationship data infrastructure (zero-party data, consented intent signals)
Founders: Shawn Jensen; Michiel Van Roey; Luke Bragg
Employees: 16
Funding (reported): Total reported funding USD 1,150,000
Company Overview
Problem Domain
Privacy-preserving marketing data, zero-party data collection, consented intent signals for personalized advertising.
Industry
Adtech / Data Infrastructure / Privacy Tech
Funding Track Record
Total Funding: 1150000.00 USD Stage: Seed