Productsup
Productsup is a global feed management and syndication platform designed for large-scale commerce, enabling companies to manage, optimize, and distribute product content across over 2,500 marketing and retail channels worldwide. The platform processes over two trillion products monthly and serves more than 1,000 global brands including Coca-Cola, Sephora, and ALDI. It leverages advanced AI and automation to create hyper-personalized product content, helping enterprises overcome commerce complexity and deliver consistent customer experiences globally. Productsup operates on a subscription pricing model tailored to company size, product SKUs, feeds, and other factors, supporting a highly scalable and integrated system for product content journeys.
Productsup
Productsup is a global feed management and syndication platform designed for large-scale commerce, enabling companies to manage, optimize, and distribute product content across over 2,500 marketing and retail channels worldwide. The platform processes over two trillion products monthly and serves more than 1,000 global brands including Coca-Cola, Sephora, and ALDI. It leverages advanced AI and automation to create hyper-personalized product content, helping enterprises overcome commerce complexity and deliver consistent customer experiences globally. Productsup operates on a subscription pricing model tailored to company size, product SKUs, feeds, and other factors, supporting a highly scalable and integrated system for product content journeys.
TL;DR
What they do: Enterprise feed management and product content syndication (P2C) platform
Scale: Processes 2+ trillion products/month; supports 2,500+ channels; 1,000+ customers
Headquarters: Berlin, Germany
Founded: 2010
Employees: 229
Funding (total): 90,000,000 USD
Company Overview
Problem Domain
Product content complexity for large-scale commerce; feed management and channel syndication
Founded
2010
Industry
Product-to-consumer (P2C) software
Tech Stack
Funding Track Record
>70,000,000 USD
Participation from existing investor Nordwind Capital
20,000,000 USD
Company stated this round brought total investment to $45M at the time
Investor Signal
“Led by Bregal Milestone for Series B (Apr 2022); Nordwind Capital/Nordwind Growth a recurring backer; venture debt involvement from Deutsche Handelsbank (with KfW)”