Pricefx
Pricefx offers AI-based price management and optimization software designed to maximize margins, increase profits, and close better deals. Their flagship product, PricingAI by Pricefx, revolutionizes price setting and optimization through LLM Gen-AI-powered chat and composable AI optimization, delivering personalized insights and a rapid time-to-value. Key features include AI Optimization for improving deal profitability, recommending products, and optimizing price waterfalls, alongside Pricefx Copilot, a conversational AI tool for intuitive insights and data exploration. The platform is trusted by hundreds of customers worldwide, with case studies highlighting significant ROI, such as a 70x ROI in the first 12 months and a 6.7% margin increase for National Instruments. Pricefx is recognized as a leader in Enterprise Pricing on G2. Their business model is SaaS, focusing on delivering profitable growth and efficiency through industry-leading cloud-pricing solutions.
Pricefx
Pricefx offers AI-based price management and optimization software designed to maximize margins, increase profits, and close better deals. Their flagship product, PricingAI by Pricefx, revolutionizes price setting and optimization through LLM Gen-AI-powered chat and composable AI optimization, delivering personalized insights and a rapid time-to-value. Key features include AI Optimization for improving deal profitability, recommending products, and optimizing price waterfalls, alongside Pricefx Copilot, a conversational AI tool for intuitive insights and data exploration. The platform is trusted by hundreds of customers worldwide, with case studies highlighting significant ROI, such as a 70x ROI in the first 12 months and a 6.7% margin increase for National Instruments. Pricefx is recognized as a leader in Enterprise Pricing on G2. Their business model is SaaS, focusing on delivering profitable growth and efficiency through industry-leading cloud-pricing solutions.
TL;DR
Founded: 2011
Headquarters: Pfaffenhofen an der Glonn, Germany
Product: Cloud-native, AI-powered pricing SaaS (price optimization, rebate & promotion management, CPQ/quoting, analytics)
Business model: SaaS
Known funding: Series C $65M (Jul 2020); ~ $131.27M total disclosed
Company Overview
Problem Domain
Enterprise pricing, price management, deal profitability optimization, CPQ/quoting, rebate and promotion management, pricing analytics.
Founded
2011
Industry
SaaS / Pricing software / Enterprise software
Tech Stack
Funding Track Record
$65,000,000
€25,000,000
€23,000,000
Investor Signal
“Backed by growth-equity and venture investors including Apax Digital, Digital+ Partners, Bain & Company, Talis Capital, Credo Ventures”