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Portent.IO
YouGov is an international online research data and analytics technology group that provides unparalleled insight into global public opinion. With a proprietary panel of over 29 million registered…
Portent.IO
YouGov is an international online research data and analytics technology group that provides unparalleled insight into global public opinion. With a proprietary panel of over 29 million registered…
TL;DR
Status: Acquired by YouGov (2018) and rebranded as YouGov Signal
Domain: Entertainment-focused social analytics linking survey data with digital touchpoints
Founders: Hamish Brocklebank; Greg Durkin; Uri Grodzinksi
Employee count (snapshot): 14
Company Overview
Problem Domain
Social/digital analytics and predictive audience measurement for film & TV
Industry
Market research / analytics (entertainment focus)
Funding Track Record
Received seed-stage backing from YouGov prior to full acquisition
YouGov completed full acquisition and later rebranded the technology as YouGov Signal
Investor Signal
“YouGov had previously invested in Portent.IO and subsequently acquired the company”
Founders
What we do
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