Portent.IO
YouGov is an international online research data and analytics technology group that provides unparalleled insight into global public opinion. With a proprietary panel of over 29 million registered members across 55+ markets, YouGov offers a suite of products including surveys, audience intelligence, campaign activation, and brand tracking. Their business model is primarily SaaS and subscription-based, serving the world's most recognized brands, media owners, and agencies. YouGov is a pioneer in online market research, known for data accuracy and innovation, including Multi-level Regression with Post-stratification (MRP) for granular predictions. Their data is widely quoted by global press and trusted by clients for actionable consumer insights to plan, activate, and track marketing activities effectively.
Portent.IO
YouGov is an international online research data and analytics technology group that provides unparalleled insight into global public opinion. With a proprietary panel of over 29 million registered members across 55+ markets, YouGov offers a suite of products including surveys, audience intelligence, campaign activation, and brand tracking. Their business model is primarily SaaS and subscription-based, serving the world's most recognized brands, media owners, and agencies. YouGov is a pioneer in online market research, known for data accuracy and innovation, including Multi-level Regression with Post-stratification (MRP) for granular predictions. Their data is widely quoted by global press and trusted by clients for actionable consumer insights to plan, activate, and track marketing activities effectively.
TL;DR
Status: Acquired by YouGov (2018) and rebranded as YouGov Signal
Domain: Entertainment-focused social analytics linking survey data with digital touchpoints
Founders: Hamish Brocklebank; Greg Durkin; Uri Grodzinksi
Employee count (snapshot): 14
Company Overview
Problem Domain
Social/digital analytics and predictive audience measurement for film & TV
Industry
Market research / analytics (entertainment focus)
Funding Track Record
Received seed-stage backing from YouGov prior to full acquisition
YouGov completed full acquisition and later rebranded the technology as YouGov Signal
Investor Signal
“YouGov had previously invested in Portent.IO and subsequently acquired the company”