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Popular Pays
Popular Pays is a streamlined influencer marketing and creator management platform that redefines how brands create, share, and engage with their audience through authentic content. It serves as a…
Popular Pays
Popular Pays is a streamlined influencer marketing and creator management platform that redefines how brands create, share, and engage with their audience through authentic content. It serves as a…
TL;DR
What they do: Influencer and creator marketing platform connecting brands with creators and managing campaigns
Founded: 2013
Acquisition: Acquired by Lightricks in March 2022
Scale signals: 160K+ creators on platform; 6,800+ campaigns; $25M+ paid to creators; 5,800+ brands
Funding (total): $12.2M reported
Company Overview
Problem Domain
Influencer and creator marketing; campaign execution and creator management for brands.
Founded
2013
Industry
Marketing Technology / Influencer Marketing
Funding Track Record
$2,000,000
Seed round reported July 2015
$5,200,000
Series A reported as ~$5.2M (included $3.1M new funding rolled with YC proceeds)
$5,500,000
Series B reported August 2018
Founders
What we do
Join the Team
Startup jobs. A lot of them.
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