Popular Pays
Popular Pays is a streamlined influencer marketing and creator management platform that redefines how brands create, share, and engage with their audience through authentic content. It serves as a central hub for influencer and creator collaborations, simplifying the process from conceptualization to campaign execution. The platform connects brands with talented creators who align with their values. Popular Pays is an official partner of Meta, TikTok, Amazon Ads, and Pinterest, and was acquired by Lightricks in March 2022. The company has facilitated over 6,800 successful campaigns, paid out over $25 million to creators, and works with over 5,800 brands.
Popular Pays
Popular Pays is a streamlined influencer marketing and creator management platform that redefines how brands create, share, and engage with their audience through authentic content. It serves as a central hub for influencer and creator collaborations, simplifying the process from conceptualization to campaign execution. The platform connects brands with talented creators who align with their values. Popular Pays is an official partner of Meta, TikTok, Amazon Ads, and Pinterest, and was acquired by Lightricks in March 2022. The company has facilitated over 6,800 successful campaigns, paid out over $25 million to creators, and works with over 5,800 brands.
TL;DR
What they do: Influencer and creator marketing platform connecting brands with creators and managing campaigns
Founded: 2013
Acquisition: Acquired by Lightricks in March 2022
Scale signals: 160K+ creators on platform; 6,800+ campaigns; $25M+ paid to creators; 5,800+ brands
Funding (total): $12.2M reported
Company Overview
Problem Domain
Influencer and creator marketing; campaign execution and creator management for brands.
Founded
2013
Industry
Marketing Technology / Influencer Marketing
Funding Track Record
$2,000,000
Seed round reported July 2015
$5,200,000
Series A reported as ~$5.2M (included $3.1M new funding rolled with YC proceeds)
$5,500,000
Series B reported August 2018