
Popsa is a B Corp™ certified startup building generative AI technology that automates the creation personalised products for consumers all over the world. The company is developing AI agents that generate designs for artefacts such as photo books, based on the data contained in photos, therefore removing countless anxieties and manual tasks usually associated with personalisation, and empowering everyday people with professional storytelling techniques for the first time. Its existing award-winning app has made printing memories so easy and accessible that anyone can do it. As a result, the company receives 20,000 orders every week, increasing to 80,000 during Q4. Popsa's native iOS and Android apps are available in 12 languages – attracting more than 8 million users to date – and they ship to 50 countries around the world. Despite being headquartered in London, only 15% of Popsa’s revenue comes from the UK (France is the company’s top market whilst the US is the fastest growing). People come to Popsa to create photobooks and other products, but what Popsa really does is help them process their lives and relationships through reflection on their photos. The company's longer term ambition is to become a global destination for the curation of memories; a space to explore all of life’s moments and the emotions that come with them – not just the highlights. So holidays, but also lazy days and sad days too. Because Popsa believes the more you reflect, the better you understand yourself and your connections with others.

Popsa is a B Corp™ certified startup building generative AI technology that automates the creation personalised products for consumers all over the world. The company is developing AI agents that generate designs for artefacts such as photo books, based on the data contained in photos, therefore removing countless anxieties and manual tasks usually associated with personalisation, and empowering everyday people with professional storytelling techniques for the first time. Its existing award-winning app has made printing memories so easy and accessible that anyone can do it. As a result, the company receives 20,000 orders every week, increasing to 80,000 during Q4. Popsa's native iOS and Android apps are available in 12 languages – attracting more than 8 million users to date – and they ship to 50 countries around the world. Despite being headquartered in London, only 15% of Popsa’s revenue comes from the UK (France is the company’s top market whilst the US is the fastest growing). People come to Popsa to create photobooks and other products, but what Popsa really does is help them process their lives and relationships through reflection on their photos. The company's longer term ambition is to become a global destination for the curation of memories; a space to explore all of life’s moments and the emotions that come with them – not just the highlights. So holidays, but also lazy days and sad days too. Because Popsa believes the more you reflect, the better you understand yourself and your connections with others.
What they do: AI-driven automatic design and print of personalised photo products (photobooks, prints, gifts)
Scale: Apps in 12 languages, ships to ~50 countries, millions of users (8–10M+ reported), ~20k orders/week (80k in Q4)
Founding: Founded 2016 in London by Liam Houghton and Tom (Thomas) Cohen
Funding signal: Raised multiple rounds including a $12M round led by Gresham House Ventures (announced Feb 2022); investors include Pembroke VCT, Octopus, Guinness, 500 Startups
66 employees
| Company |
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Consumer photo personalization, memory curation and automated design for printed products.
2016
Technology, Information and Internet
$12,000,000
Announced Feb 3, 2022; existing investors Pembroke VCT, Octopus Investments and Guinness Asset Management participated
“Investors include Gresham House Ventures (lead on $12M round), Pembroke VCT, Octopus Investments, Guinness Global/Guinness Asset Management, 500 Startups and The Garage Soho”