
Pluto Labs is a SaaS platform that enables retailers, especially in e-commerce and fashion, to leverage messaging apps as a new customer acquisition channel. It uses AI to transform any e-commerce website into a chat-based experience and provides marketing teams with automated targeting tools to boost conversions and personalized retargeting. Key features include campaign launching, customer engagement and conversion, and a real-time analytics dashboard. The company is U.S.-based and focuses on enhancing marketing effectiveness through chat-driven commerce.

Pluto Labs is a SaaS platform that enables retailers, especially in e-commerce and fashion, to leverage messaging apps as a new customer acquisition channel. It uses AI to transform any e-commerce website into a chat-based experience and provides marketing teams with automated targeting tools to boost conversions and personalized retargeting. Key features include campaign launching, customer engagement and conversion, and a real-time analytics dashboard. The company is U.S.-based and focuses on enhancing marketing effectiveness through chat-driven commerce.
What they do: SaaS platform that turns e-commerce sites into chat-based shopping experiences and provides AI-driven marketing/retargeting tools for retailers
Location / status: Palo Alto, California; operating status listed as Closed
Founder: Arpit Goel
Funding: One convertible note announced Sep 1, 2016; investor listed as PearX
E-commerce marketing and customer acquisition via conversational/messaging channels
2016
SaaS; e-commerce / marketing technology
One convertible note round announced Sep 1, 2016; company later listed as Closed