
Playbook is a media management platform that organizes, shares, and collaborates on creative files and projects. It offers a dynamic space for all types of media, powered by AI for smart search and tagging. With features like real-time collaboration, file sharing, and desktop sync, Playbook serves over 2 million creatives and leading brands, providing a seamless workflow for managing digital assets. Its business model includes subscription plans catering to individuals and teams, making it a versatile solution for creative professionals.

Playbook is a media management platform that organizes, shares, and collaborates on creative files and projects. It offers a dynamic space for all types of media, powered by AI for smart search and tagging. With features like real-time collaboration, file sharing, and desktop sync, Playbook serves over 2 million creatives and leading brands, providing a seamless workflow for managing digital assets. Its business model includes subscription plans catering to individuals and teams, making it a versatile solution for creative professionals.
What they do: AI-powered media management and collaboration platform for creatives and teams
Headquarters / founding: San Francisco; founded ~2019–2020
Founders: Jessica Ko (CEO) and Alex Zirbel (CTO)
Scale / users: Claims serving 2M+ creatives (company site) and 50,000 freelancers/agencies (blog)
Funding: Raised seed ($4M) and Series A ($18M); total reported ~$22M
Creative asset management and collaboration for designers, agencies, and enterprise teams.
2020
Creative media management / digital asset management
$4,000,000
Announced when the company emerged from stealth.
$18,000,000
“Investors include Founders Fund (seed) and Bain Capital Ventures (Series A); Series A participation also reported from Elad Gil, Blank Ventures, and Hyphen Capital.”