
Pipedrive is a sales-first CRM designed to empower small and medium-sized businesses by providing an easy-to-use platform for managing sales pipelines, tracking leads, and automating sales processes. Founded in 2010, the company has grown to serve over 100,000 clients in 179 countries, leveraging AI and automation to enhance sales efficiency. Pipedrive differentiates itself with a user-friendly interface and customizable features that adapt to various sales strategies, making it a preferred choice for sales teams looking to optimize their performance. Backed by Vista Equity Partners, Pipedrive has established itself as a leading player in the CRM market, recognized for its effectiveness and customer-centric approach.

Pipedrive is a sales-first CRM designed to empower small and medium-sized businesses by providing an easy-to-use platform for managing sales pipelines, tracking leads, and automating sales processes. Founded in 2010, the company has grown to serve over 100,000 clients in 179 countries, leveraging AI and automation to enhance sales efficiency. Pipedrive differentiates itself with a user-friendly interface and customizable features that adapt to various sales strategies, making it a preferred choice for sales teams looking to optimize their performance. Backed by Vista Equity Partners, Pipedrive has established itself as a leading player in the CRM market, recognized for its effectiveness and customer-centric approach.
What: Sales-first CRM and intelligent revenue management platform for small and mid-sized businesses
Founded: 2010 (Tallinn, Estonia)
Scale: 100,000+ customers in 179 countries; ~1,021 employees
Ownership: Majority-owned by Vista Equity Partners (since Nov 2020)
Sales pipeline management and revenue operations for small and mid-sized businesses
2010
CRM / Revenue management
~1,000,000
Early seed funding (~€/$1M total by July 2012)
2,400,000
Extended seed round (Sept 2013)
9,000,000
Series A announced May 2015
17,000,000
Series B announced January 2017
60,000,000
Series C reported as $60M (including additional tranche)
Majority investment valuing company at about $1.5B; Vista became majority holder
“Backed by Vista Equity Partners (majority) with continued minority participation from Bessemer Venture Partners, Insight Partners, Atomico, DTCP and Rembrandt Venture Partners”