
Pico develops tools that find events, products, and more in screenshots.
What they do: Intelligent agents ('Picos') that find events, products and other structured information inside screenshots
Founders: Nick Chen and Jason Bade
Founded / earlier names: Founded 2016; originally PennyPass; later operated as Pico and rebranded to Hype in 2023
Reported funding: Multiple rounds totaling about $20M (includes $4.5M seed, $6.5M, and $10M Series A)
Information extraction from user screenshots; creator CRM/creator monetization tools (historical business focus).
2016
Software / Creator tools / Information extraction
$4.5M
Included participation from Bloomberg Beta, Village Global and Axel Springer Digital Ventures.
$6.5M
Reported to bring total funding to around $10M at the time; other investors included Precursor Ventures, Stripe, Bloomberg Beta and Village Global.
$10M
Reported as bringing total fundraising to about $20M; participation from Bullpen Capital, Precursor Ventures, Bloomberg Beta, Tapestry VC and Sterling Road.
“Includes participation from institutional VCs such as Precursor Ventures, Stripe, Bloomberg Beta, Village Global, Bullpen Capital and King River Capital”