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Personali helps top-tier retailers increase sales and profitability – online and offline – by capitalizing on the power of behavioral economics. Its Intelligent Incentive platform offers the ability…

Personali helps top-tier retailers increase sales and profitability – online and offline – by capitalizing on the power of behavioral economics. Its Intelligent Incentive platform offers the ability…
What they do: Behavioral analytics and Intelligent Incentive platform that personalizes discounts and incentives for retailers
Outcome: Increase conversions, optimize promotional spend, and boost customer loyalty for retailers
Funding (reported): $12M round led by Norwest Venture Partners (June 11, 2015); ~ $15M total reported prior to acquisition
Exit: Acquired by Namogoo (announced May 2020)
Retail personalization, promotional optimization, and conversion rate improvement
Retail technology; e-commerce personalization
$12,000,000
June 11, 2015 round reported as $12M; reporting indicates approximately $15M raised in total prior to acquisition.
“Backed by Norwest Venture Partners, Cedar Fund, and Gemini Partners”
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