
Personali helps top-tier retailers increase sales and profitability – online and offline – by capitalizing on the power of behavioral economics. Its Intelligent Incentive platform offers the ability to elicit, capture, and harness shoppers’ emotional responses, to achieve the highest engagement and encourage increased spend. The platform enables retailers to perform precision targeting of shoppers with personalized incentives, ultimately accelerating sales growth, optimizing profitability, increasing customer loyalty, and helping to deliver seamless shopper experience both offline and online. Personali is backed by industry-leading technology investors Norwest Venture Partners, Cedar Fund, and Gemini Partners.

Personali helps top-tier retailers increase sales and profitability – online and offline – by capitalizing on the power of behavioral economics. Its Intelligent Incentive platform offers the ability to elicit, capture, and harness shoppers’ emotional responses, to achieve the highest engagement and encourage increased spend. The platform enables retailers to perform precision targeting of shoppers with personalized incentives, ultimately accelerating sales growth, optimizing profitability, increasing customer loyalty, and helping to deliver seamless shopper experience both offline and online. Personali is backed by industry-leading technology investors Norwest Venture Partners, Cedar Fund, and Gemini Partners.
What they do: Behavioral analytics and Intelligent Incentive platform that personalizes discounts and incentives for retailers
Outcome: Increase conversions, optimize promotional spend, and boost customer loyalty for retailers
Funding (reported): $12M round led by Norwest Venture Partners (June 11, 2015); ~ $15M total reported prior to acquisition
Exit: Acquired by Namogoo (announced May 2020)
Retail personalization, promotional optimization, and conversion rate improvement
Retail technology; e-commerce personalization
$12,000,000
June 11, 2015 round reported as $12M; reporting indicates approximately $15M raised in total prior to acquisition.
“Backed by Norwest Venture Partners, Cedar Fund, and Gemini Partners”