
Permutive puts publishers in control of their revenue by enabling them to reach and monetize 100% of their audience while respecting consumer privacy. With Permutive, publishers can develop unique audience insights, optimize campaigns on the fly, and provide detailed mid- and post-campaign reports. In unlocking the true value of their audience, Permutive’s customers drive direct deals, win more RFPs, and secure repeat business with advertisers. Permutive is trusted by the world’s largest publishers, including News Corp, Hearst, The Washington Post, BuzzFeed, Penske Media, Future plc, the BBC, The Guardian, Vox Media, Insider, Hubert Burda Media, Condé Nast International, Trusted Media Brands, Hello! and Reworld Media.

Permutive puts publishers in control of their revenue by enabling them to reach and monetize 100% of their audience while respecting consumer privacy. With Permutive, publishers can develop unique audience insights, optimize campaigns on the fly, and provide detailed mid- and post-campaign reports. In unlocking the true value of their audience, Permutive’s customers drive direct deals, win more RFPs, and secure repeat business with advertisers. Permutive is trusted by the world’s largest publishers, including News Corp, Hearst, The Washington Post, BuzzFeed, Penske Media, Future plc, the BBC, The Guardian, Vox Media, Insider, Hubert Burda Media, Condé Nast International, Trusted Media Brands, Hello! and Reworld Media.
What they do: Privacy-first audience and data collaboration platform for publishers and advertisers
Founded: 2014
Founders / Leadership: Joe Root (CEO) and Tim Spratt (CTO)
Total funding (reported): Approximately $105M–$116.4M reported
Headquarters: London
Privacy-preserving audience monetization and data collaboration for publishers and advertisers
2014
Software Development
18,500,000
Series B reported July 8, 2020
75,000,000
Series C announced/closed Nov 2, 2021
11,500,000
Prior rounds reported totaling $11.5M before Series B
“Backed by investors including SoftBank Vision Fund 2, EQT Ventures, Octopus Ventures, and ACE & Company”
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