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Perkly is a consumption wellness company that leverages open banking and AI to analyze consumer purchases, rewarding responsible shopping habits. The app tracks spending behavior, scores purchases…

Perkly is a consumption wellness company that leverages open banking and AI to analyze consumer purchases, rewarding responsible shopping habits. The app tracks spending behavior, scores purchases…
Positioning: AI "fitness tracker for your wallet" focused on consumption wellness
Core tech: Analyzes real transactions via open-banking to score spending and deliver AI coaching nudges
Go-to-market: White-label API/SDK and partner offering for banks/wealth managers to drive AUM inflow
Funding status: Pre-Seed round announced 2025-04-24 (amount and investor details not publicly disclosed)
Consumer financial wellbeing, spending behaviour change, sustainable consumption, and behavioural AUM inflow for financial institutions.
Fintech
Pre-Seed round listed on Crunchbase with amount and investor details obfuscated in the public view.
“Pre-Seed round announced 2025-04-24; investor identities and amount not publicly disclosed. Company website states it is looking for investors.”
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