
Perkly is a consumption wellness company that leverages open banking and AI to analyze consumer purchases, rewarding responsible shopping habits. The app tracks spending behavior, scores purchases based on responsibility, and connects users with sustainable brands. By offering personalized rewards and insights, Perkly aims to transform consumer behavior towards more sustainable choices, making responsible shopping both easy and rewarding. With a focus on eco-friendly practices, Perkly is positioned to attract conscious consumers and businesses alike, creating a new category in the loyalty space.

Perkly is a consumption wellness company that leverages open banking and AI to analyze consumer purchases, rewarding responsible shopping habits. The app tracks spending behavior, scores purchases based on responsibility, and connects users with sustainable brands. By offering personalized rewards and insights, Perkly aims to transform consumer behavior towards more sustainable choices, making responsible shopping both easy and rewarding. With a focus on eco-friendly practices, Perkly is positioned to attract conscious consumers and businesses alike, creating a new category in the loyalty space.
Positioning: AI "fitness tracker for your wallet" focused on consumption wellness
Core tech: Analyzes real transactions via open-banking to score spending and deliver AI coaching nudges
Go-to-market: White-label API/SDK and partner offering for banks/wealth managers to drive AUM inflow
Funding status: Pre-Seed round announced 2025-04-24 (amount and investor details not publicly disclosed)
Consumer financial wellbeing, spending behaviour change, sustainable consumption, and behavioural AUM inflow for financial institutions.
Fintech
Pre-Seed round listed on Crunchbase with amount and investor details obfuscated in the public view.
“Pre-Seed round announced 2025-04-24; investor identities and amount not publicly disclosed. Company website states it is looking for investors.”