
Pepper is a technology company providing a comprehensive Go-To-Market platform specifically designed for independent food distributors and manufacturers. Their platform includes integrated products such as Intelligent Inbox, SALT, DSR Connect, eCommerce, and Payments, enabling distributors to enhance eCommerce capabilities, digital advertising, sales engagement, and payment processing. Pepper's solutions help distributors grow sales, improve distributor sales rep productivity, and reduce days sales outstanding (DSO) through AI-assisted ordering, enriched catalog data, and advanced promotional tools. The company emphasizes a pay-for-performance pricing model and offers dedicated account teams for onboarding and ongoing support. Pepper serves various food distribution industries including broadline, produce, seafood, beverage, meat, JanSan, convenience stores, and ice cream. Their clients experience measurable growth such as a 23% increase in average order size and significant time savings for sales reps, positioning Pepper as a trusted partner in the independent food distribution market.

Pepper is a technology company providing a comprehensive Go-To-Market platform specifically designed for independent food distributors and manufacturers. Their platform includes integrated products such as Intelligent Inbox, SALT, DSR Connect, eCommerce, and Payments, enabling distributors to enhance eCommerce capabilities, digital advertising, sales engagement, and payment processing. Pepper's solutions help distributors grow sales, improve distributor sales rep productivity, and reduce days sales outstanding (DSO) through AI-assisted ordering, enriched catalog data, and advanced promotional tools. The company emphasizes a pay-for-performance pricing model and offers dedicated account teams for onboarding and ongoing support. Pepper serves various food distribution industries including broadline, produce, seafood, beverage, meat, JanSan, convenience stores, and ice cream. Their clients experience measurable growth such as a 23% increase in average order size and significant time savings for sales reps, positioning Pepper as a trusted partner in the independent food distribution market.
Sector: E‑commerce and GTM platform for independent food distributors
Founded: 2019
Heads: New York, NY
Employees: 172
Recent round: $30M Series B (May 13, 2024)
Digital transformation and revenue enablement for independent food distributors and related wholesale channels.
2019
Food distribution / B2B e‑commerce
$30,000,000
Round included Harmony Partners, Index Ventures, Greylock, and Imaginary
“ICONIQ Growth led Series B; participation from later‑stage firms (Harmony Partners, Index Ventures, Greylock, Imaginary) indicates institutional investor backing”