
PeoplePattern, operated by Mobiprint OÜ, is an advanced audience intelligence platform that leverages AI and machine learning to analyze social media data for deep demographic and psychographic insights. It enables marketers to identify new customer opportunities, enrich CRM data, perform competitive analysis, discover influencers, and generate leads by developing lookalike audiences from over 500 million candidates. The platform focuses on understanding the people behind brand conversations rather than just the conversations themselves, providing sophisticated audience segmentation and targeting capabilities. PeoplePattern continuously refines its prediction models to balance recall and precision, positioning itself as a trusted source in audience intelligence for marketers seeking to optimize their campaigns and customer engagement strategies.

PeoplePattern, operated by Mobiprint OÜ, is an advanced audience intelligence platform that leverages AI and machine learning to analyze social media data for deep demographic and psychographic insights. It enables marketers to identify new customer opportunities, enrich CRM data, perform competitive analysis, discover influencers, and generate leads by developing lookalike audiences from over 500 million candidates. The platform focuses on understanding the people behind brand conversations rather than just the conversations themselves, providing sophisticated audience segmentation and targeting capabilities. PeoplePattern continuously refines its prediction models to balance recall and precision, positioning itself as a trusted source in audience intelligence for marketers seeking to optimize their campaigns and customer engagement strategies.
What they do: Audience intelligence SaaS using ML and NLP on public social data
Founded: 2013
Headquarters: Austin, Texas, United States
Founders: Jason Baldridge and Ken Cho
Notable funding: Series A (Dec 2013) led by Mohr Davidow Ventures
Audience intelligence and marketing analytics
2013
Marketing technology / Audience intelligence
Series A reported in December 2013
1000000.00
Last funding date listed in dataset