
People Pattern is a SaaS platform providing audience intelligence by applying advanced machine learning and natural language processing to unstructured social data. It enables marketers to gain deep insights into the demographics, psychographics, and behaviors of audiences by enriching first-party data and social data with a large proprietary portrait database. The platform supports audience analysis, competitive analysis, influencer discovery, lead generation, and content strategy development. People Pattern differentiates itself by combining traditional market research rigor with scalable social data analysis, offering fast, actionable insights and enabling data-driven marketing strategies at scale. Its clients include major brands like McDonald's and Cisco, and it operates primarily from Austin, Texas.

People Pattern is a SaaS platform providing audience intelligence by applying advanced machine learning and natural language processing to unstructured social data. It enables marketers to gain deep insights into the demographics, psychographics, and behaviors of audiences by enriching first-party data and social data with a large proprietary portrait database. The platform supports audience analysis, competitive analysis, influencer discovery, lead generation, and content strategy development. People Pattern differentiates itself by combining traditional market research rigor with scalable social data analysis, offering fast, actionable insights and enabling data-driven marketing strategies at scale. Its clients include major brands like McDonald's and Cisco, and it operates primarily from Austin, Texas.
What they do: SaaS audience intelligence platform using ML/NLP on social and first‑party data
Founded / HQ: 2013; Austin, Texas
Founders: Ken Cho and Jason Baldridge
Notable clients: McDonald's and Cisco
Known funding: Series A (Dec 2013) led by Mohr Davidow Ventures
Marketing intelligence / audience insights from unstructured social and public data
2013
SaaS; audience intelligence / marketing analytics
4500000.00
“Mohr Davidow Ventures; Texas Venture Labs”