
Pensa Systems is a company focused on digitizing retail shelf inventory and bringing it online, addressing a significant inefficiency in the retail sector. They offer the first industry-scalable AI solution for shelf planning and in-store execution. Pensa's AI scans and learns the shelf to provide real-time insights into product availability, stockouts, shelf assortment, store performance, and more. This enables CPG brands and retailers to improve sales, ensure promotion effectiveness, and maintain planogram compliance. The company's name, derived from the Latin word for 'the act of thinking,' reflects its core competency in Artificial Intelligence and Machine Learning. Pensa Systems is based in Austin, Texas, and Den Haag, The Netherlands.

Pensa Systems is a company focused on digitizing retail shelf inventory and bringing it online, addressing a significant inefficiency in the retail sector. They offer the first industry-scalable AI solution for shelf planning and in-store execution. Pensa's AI scans and learns the shelf to provide real-time insights into product availability, stockouts, shelf assortment, store performance, and more. This enables CPG brands and retailers to improve sales, ensure promotion effectiveness, and maintain planogram compliance. The company's name, derived from the Latin word for 'the act of thinking,' reflects its core competency in Artificial Intelligence and Machine Learning. Pensa Systems is based in Austin, Texas, and Den Haag, The Netherlands.
What they do: Vision AI to digitize retail shelves and deliver near-real-time shelf intelligence
Headquarters: Austin, Texas (also presence in The Hague, Netherlands)
Tech focus: Computer vision, AI/ML for large-scale product recognition
Employees: Approximately 130
Total disclosed funding: USD 28,200,000
Retail shelf inventory visibility and in-store execution for consumer packaged goods and retailers.
Retail technology / Computer vision
5000000.00
Announced $5M (follow-on) bringing total to $7.2M at that time.
10000000.00
Additional $10M announced, reported cumulative disclosed funding of $17.2M at that time.
Series A listed on this date; amount not specified in cited listing.
“Backed by venture and strategic investors including Signia Venture Partners, ATX Venture Partners, Commerce Ventures, RevTech Ventures, ZX Ventures, Capital Factory, Circle K Ventures and Food Retail Ventures”