
Pendulum is a mission-driven company that leverages proprietary AI technology to provide organizations with actionable insights from vast amounts of online content. Their platform, which includes products like Election IQ and Risk Wand, enables proactive risk detection and opportunity identification across multiple media types, including video, audio, and text. By analyzing billions of pieces of content from over 20 platforms, Pendulum empowers teams in corporate communications, public affairs, and government to make informed decisions quickly. Recognized for excellence, Pendulum has received multiple awards for its innovative solutions in threat management and AI detection, positioning it as a leader in the brand intelligence market.

Pendulum is a mission-driven company that leverages proprietary AI technology to provide organizations with actionable insights from vast amounts of online content. Their platform, which includes products like Election IQ and Risk Wand, enables proactive risk detection and opportunity identification across multiple media types, including video, audio, and text. By analyzing billions of pieces of content from over 20 platforms, Pendulum empowers teams in corporate communications, public affairs, and government to make informed decisions quickly. Recognized for excellence, Pendulum has received multiple awards for its innovative solutions in threat management and AI detection, positioning it as a leader in the brand intelligence market.
Founded: 2021
Headquarters: Seattle, Washington
Product focus: AI/ML platform for detecting and analyzing narratives across video, audio, image, and text
Notable funding: $5.9M seed led by Madrona Venture Group (Jan 2022)
Employee count (snapshot): 43
Narrative and risk detection across online multimedia content
2021
Brand intelligence / Narrative analysis / Risk detection
$5.9M
Participation from Cercano Management
“Madrona Venture Group led seed investment; investor interest from institutional VC”