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The only AI platform for inventory and pricing optimization that delivers real commercial gains 🚀

The only AI platform for inventory and pricing optimization that delivers real commercial gains 🚀
Category: Enterprise AI platform for inventory, pricing and decisioning
Founded: 2015–2016 (idea conceived 2015; service launched 2016)
Founders: Richard Potter, Atul Sharma, David Leitch
Employees: 350
Total disclosed funding: USD 117.7M (last disclosed round 2021)
Acquisition: Acquired by UiPath (March 2025)
Optimization and decisioning for inventory, pricing, customer segmentation and production/procurement planning in retail and manufacturing.
2016
Enterprise AI / Decision Intelligence
USD 75,000,000
Series C announced August 31, 2021; prior investors participated.
USD 12,000,000
Described as a Series A extension announced April 23, 2020.
Announcement of ~£2.5M investment led by MMC Ventures.
“Includes participation from major venture investors such as SoftBank Vision Fund 2, Oxx, MMC Ventures, Praetura Ventures and Arete”
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