The only AI platform for inventory and pricing optimization that delivers real commercial gains 🚀
The only AI platform for inventory and pricing optimization that delivers real commercial gains 🚀
Founded: 2015
Headquarters: Manchester, United Kingdom
Product: AI platform for inventory and pricing optimization / commercial decision-making
Funding: 117700000.00 USD (total reported); last round 2021 Series C led by SoftBank Vision Fund 2
Stage: Acquired by UiPath (announced March 12, 2025)
Employees: 350
Inventory and pricing optimization; commercial decision-making (decision intelligence).
2015
AI software
12000000 USD
Series A extension
21000000 USD
75000000 USD
“Series C led by SoftBank Vision Fund 2; other investors have included Oxx, MMC Ventures, Praetura Ventures, Arete and Octopus Ventures.”