Pathover (Mixbowl)
Mixbowl offers a commission-free online ordering and delivery service for restaurants, enabling them to manage orders directly from their website and social media. With a drag-and-drop interface, restaurants can easily set up their online ordering system, allowing customers to place orders without the high commissions typically charged by third-party delivery apps. Mixbowl provides drivers for deliveries or allows restaurants to use their own, ensuring flexibility and cost savings. The platform has helped restaurants save over half a million dollars in commissions annually, positioning it as a valuable tool in the food delivery market.
Pathover (Mixbowl)
Mixbowl offers a commission-free online ordering and delivery service for restaurants, enabling them to manage orders directly from their website and social media. With a drag-and-drop interface, restaurants can easily set up their online ordering system, allowing customers to place orders without the high commissions typically charged by third-party delivery apps. Mixbowl provides drivers for deliveries or allows restaurants to use their own, ensuring flexibility and cost savings. The platform has helped restaurants save over half a million dollars in commissions annually, positioning it as a valuable tool in the food delivery market.
TL;DR
Product: White-label online ordering plugin and social-media ordering for restaurants (zero-commission, $0.99/order advertised)
Operator: Mixbowl is a brand operated by Pathover, Inc.
Delivery: Optional delivery via Mixbowl-contracted drivers or restaurants' own drivers
Funding: Convertible note rounds (last disclosed 2018-07-23)
Headquarters / Founded: Redwood City, CA; founded May 9, 2016
Company Overview
Problem Domain
Restaurant online ordering and delivery logistics; reducing commission fees from third-party marketplaces.
Founded
2016
Industry
Foodtech / Restaurant software
Funding Track Record
Convertible note round recorded on Jul 15, 2016 (per Crunchbase)
Convertible note round closed on Jul 23, 2018 (last disclosed funding)
Investor Signal
“Investors and advisors recorded across convertible-note rounds include Plug and Play, Katalyst Ventures, Visionnaire Ventures, Social Starts, and individual investors such as Tom Chiu and Jonathan Kibera.”