
Particl is a SaaS company providing an AI-powered competitor tracking platform for e-commerce and retail businesses. Their platform delivers real-time insights into sales, pricing, promotions, inventory, and assortment across over 10,000 competitors in various sectors including apparel, consumer goods, beauty, and more. Particl's AI Analyst enables brands to identify top-selling products, market trends, and pricing strategies to optimize product launches and assortment decisions. The platform supports customizable dashboards, benchmarking, and white space analysis, with data updated daily and historical data available up to 48 months. Particl serves over 10,000 fast-growing brands and tracks billions of data points, monitoring $500B+ in revenue and 600M+ SKUs globally, positioning itself as a leading market intelligence tool for modern retail businesses.

Particl is a SaaS company providing an AI-powered competitor tracking platform for e-commerce and retail businesses. Their platform delivers real-time insights into sales, pricing, promotions, inventory, and assortment across over 10,000 competitors in various sectors including apparel, consumer goods, beauty, and more. Particl's AI Analyst enables brands to identify top-selling products, market trends, and pricing strategies to optimize product launches and assortment decisions. The platform supports customizable dashboards, benchmarking, and white space analysis, with data updated daily and historical data available up to 48 months. Particl serves over 10,000 fast-growing brands and tracks billions of data points, monitoring $500B+ in revenue and 600M+ SKUs globally, positioning itself as a leading market intelligence tool for modern retail businesses.
Product: AI-powered competitor tracking and market intelligence for e-commerce
Coverage: Claims: 600M+ SKUs, 40B transactions observed, $500B+ revenue monitored
Customers: Serves thousands of brands and 10,000+ competitors
Team size: 36 employees (reported)
Recent financing: Series A announced 2022-11-16
E-commerce competitor intelligence, pricing and assortment optimization
E-commerce / Market intelligence
Series A announced on 2022-11-16; multiple investors listed for the round.
“University Growth Fund; Tandem Ventures; RevRoad; Peterson Ventures; Pari Passu Venture Partners; Album VC”