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Parrot Analytics measures and predicts global audience demand for TV, film, games and sports content to inform content investment, acquisition and distribution decisions. It analyzes the world’s…

Parrot Analytics measures and predicts global audience demand for TV, film, games and sports content to inform content investment, acquisition and distribution decisions. It analyzes the world’s…
What they do: Measure and forecast global audience demand for TV, film, games and sports to inform content investment and distribution
Primary customers: Studios, streamers, broadcasters, agencies and rights holders
Founded: 2012–2013 (founder listed as Wared Seger; sources show 2012 founding and 2013 company metadata)
Headquarters / footprint: Headquartered in Los Angeles with global offices including London, Auckland and New York
Multiple funding rounds including a Series B (last noted 2023-02-21); total funding reported USD 13,026,578
Media and entertainment decision-making: quantifying content, IP and talent value and forecasting audience demand across global markets.
2013
Data and Analytics
Series B round listed on funding profiles
“Multiple investors including NZVC and Callaghan Innovation; total of 14 investors reported”
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