Parrot Analytics
Parrot Analytics is a data science company that measures & predicts audience demand for media content, across all platforms, in all countries around the world. The company works with studios, networks, broadcasters, brands, agencies and OTT platforms; providing data and deep content expertise to drive content investment, distribution, acquisition, licensing, partnership and advertising decisions. Wielding the world's largest audience behavior datasets, Parrot Analytics has introduced a set of AI-powered solutions to future-proof the media industry. The company has already established its global Demand Measurement system as the TV industry's only global standard for assessing demand for content across platforms. In addition, the company has also introduced the media industry's leading Content Genome™ system to drive granular content decisions and the world's first context-aware discovery and recommendations engine – powered by its global demand data – to improve content monetization and enhance OTT consumer experience. Parrot Analytics believes in the magic of content and the impact it has on people's lives. The company's mission is to connect content creators with consumers by enabling data-driven content decisions along the entire value chain.
Parrot Analytics
Parrot Analytics is a data science company that measures & predicts audience demand for media content, across all platforms, in all countries around the world. The company works with studios, networks, broadcasters, brands, agencies and OTT platforms; providing data and deep content expertise to drive content investment, distribution, acquisition, licensing, partnership and advertising decisions. Wielding the world's largest audience behavior datasets, Parrot Analytics has introduced a set of AI-powered solutions to future-proof the media industry. The company has already established its global Demand Measurement system as the TV industry's only global standard for assessing demand for content across platforms. In addition, the company has also introduced the media industry's leading Content Genome™ system to drive granular content decisions and the world's first context-aware discovery and recommendations engine – powered by its global demand data – to improve content monetization and enhance OTT consumer experience. Parrot Analytics believes in the magic of content and the impact it has on people's lives. The company's mission is to connect content creators with consumers by enabling data-driven content decisions along the entire value chain.
TL;DR
Founded: 2012 by Wared Seger
What they do: Measures and predicts global audience demand for media content and provides AI-powered analytics and products (e.g., DEMAND360, Demand Expressions) for studios, streamers, networks, agencies and brands
Funding: Total disclosed funding: 13030000.00 USD; latest round listed as Series B (2023-02-21)
Size: Approximately 59 employees (profileed count)
Company Overview
Problem Domain
Media and entertainment audience-demand measurement, streaming economics and content valuation.
Founded
2012
Industry
Media & Entertainment analytics
Tech Stack
Funding Track Record
Investor Signal
“Raised funding across multiple rounds with a reported 14 investors; recent/publicly listed investors include NZVC, Callaghan Innovation and individual investor Caryn Mandabach.”