
Parfait is a brand-new wig customization platform aimed at disrupting the category by integrating facial recognition and artificial intelligence to provide buyers with customizable wig products.

Parfait is a brand-new wig customization platform aimed at disrupting the category by integrating facial recognition and artificial intelligence to provide buyers with customizable wig products.
Core offering: AI-enabled DTC platform for customizable human-hair wigs
Founding year & HQ: Founded 2021, New York City
Founders: Isoken Igbinedion (CEO), Ifueko Igbinedion (CTO), Marlyse Reeves (COO), Simone Kendle (CMO)
Funding: Seed Apr 2022 (~$5.0M)
Employee count (reported): 27
Beauty / hairwear customization for textured hair and wig buyers
2021
Direct-to-consumer beauty / e-commerce
5000000.00
Reported seed round in April 2022; Dealroom lists investors including Upfront Ventures and Serena Ventures
“Upfront Ventures and Serena Ventures participated in the seed syndicate”