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Parfait is a brand-new wig customization platform aimed at disrupting the category by integrating facial recognition and artificial intelligence to provide buyers with customizable wig products.

Parfait is a brand-new wig customization platform aimed at disrupting the category by integrating facial recognition and artificial intelligence to provide buyers with customizable wig products.
What: AI-enabled direct-to-consumer custom luxury wigs and hairpieces
Founding team: Four co‑founders led by CEO Isoken Igbinedion
Tech: Facial-recognition and AI to recommend and customize wig styles
Funding: $5.0M seed (April 2022)
Headcount: 27 employees (reported)
Customization and fit of wigs for people of color; reducing time and variability in custom wig production.
E-commerce; beauty & personal care; fashion-tech
5,000,000.00 USD
Seed round with participation from investors including Serena Ventures, Visible Hands, Upland Workshop, Unshackled, Ulu Ventures, Contrary Capital and others.
“Participation from known early-stage investors including Upfront Ventures and Serena Ventures”
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