Outward
Outward, Inc. is a visual transformation and technology company that has been reinventing product photography since 2012. With its Aperture Platform, the company enables manufacturers and retailers of all sizes to produce high-impact photography quickly and cost-effectively. The platform leverages machine learning and computer vision to automate the photography process, allowing users to create a large volume of product images at the push of a button. Outward differentiates itself by offering a solution specifically designed for the home furnishings industry, significantly reducing the time to market and increasing capture volume. As an independent company of Williams-Sonoma, Inc., Outward has established a strong market position by serving leading brands in the industry.
Outward
Outward, Inc. is a visual transformation and technology company that has been reinventing product photography since 2012. With its Aperture Platform, the company enables manufacturers and retailers of all sizes to produce high-impact photography quickly and cost-effectively. The platform leverages machine learning and computer vision to automate the photography process, allowing users to create a large volume of product images at the push of a button. Outward differentiates itself by offering a solution specifically designed for the home furnishings industry, significantly reducing the time to market and increasing capture volume. As an independent company of Williams-Sonoma, Inc., Outward has established a strong market position by serving leading brands in the industry.
TL;DR
Founded: 2012
Headquarters: San Jose, California
Product: Digital merchandising and 3D imaging/visualization platform (including Imager API and Aperture platform)
Exit: Acquired by Williams‑Sonoma for $112M (announced Nov 16, 2017)
Funding: $11.5M raised (two rounds); investor: Merus Capital
Company Overview
Problem Domain
Product imagery and visualization for retail, especially home furnishings and digital merchandising.
Founded
2012
Industry
Retail technology (digital merchandising, home furnishings)
Tech Stack
Funding Track Record
$11.5M
Total across two reported rounds
Investor Signal
“Merus Capital (investor)”