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Outward, Inc. is a visual transformation and technology company that has been reinventing product photography since 2012. With its Aperture Platform, the company enables manufacturers and retailers…

Outward, Inc. is a visual transformation and technology company that has been reinventing product photography since 2012. With its Aperture Platform, the company enables manufacturers and retailers…
Founded: circa 2012
Core product: 3D imaging, AR/digital merchandising for product visualization
Acquisition: Acquired by Williams-Sonoma, Inc. (announced Nov 16, 2017)
Total reported funding: Approximately $11.5M prior to acquisition
Product visualization and digital merchandising for retail, especially home furnishings.
2012
Retail technology / Visual merchandising
$6.5M
$5.0M
$112M reported deal value
All-cash acquisition announced
“Merus Capital (lead investor in reported rounds)”
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