Orson
Orson is a platform that automates the creation and scaling of authentic user-generated content (UGC) for brands by leveraging real customer stories. Combining decades of documentary and unscripted TV experience with AI technology, Orson produces compelling video series featuring customers' authentic stories without requiring editing. The platform uses AI to interview customers, direct storytelling, and produce finished video episodes that brands can own and distribute, enabling them to unlock their customers' networks and reduce paid advertising costs. Orson's StoryScience team collaborates with brands to craft automated series that customers want to participate in, building a reusable UGC content library. This innovative approach positions Orson as a leader in authentic digital marketing content creation, helping brands drive engagement and trust through real stories at scale.
Orson
Orson is a platform that automates the creation and scaling of authentic user-generated content (UGC) for brands by leveraging real customer stories. Combining decades of documentary and unscripted TV experience with AI technology, Orson produces compelling video series featuring customers' authentic stories without requiring editing. The platform uses AI to interview customers, direct storytelling, and produce finished video episodes that brands can own and distribute, enabling them to unlock their customers' networks and reduce paid advertising costs. Orson's StoryScience team collaborates with brands to craft automated series that customers want to participate in, building a reusable UGC content library. This innovative approach positions Orson as a leader in authentic digital marketing content creation, helping brands drive engagement and trust through real stories at scale.
TL;DR
What they do: Automated video storytelling (Story-as-a-Service) that turns real customer stories into finished UGC-style video episodes.
Core tech: AI-enabled director + proprietary StoryStrip™ workflow for automated interviewing, narrative assembly, and editing.
Founders: John Ehrhard (Founder & CEO) and Eli Weinstock-Herman (CTO & technical co‑founder).
Funding: $3.0M announced on 2023-06-20; company stated $8.0M total raised as of that announcement.
Company Overview
Problem Domain
Brands and platforms need scalable, authentic customer storytelling/UGC to drive engagement and trust without high production costs.
Founded
2020
Industry
Video storytelling / UGC / MarTech
Tech Stack
Funding Track Record
3,000,000 USD
Announced as a $3M raise from a group of private investors; company stated $8M total raised as of this announcement.
Investor Signal
“Backed by private investors including Cyan Banister and Long Journey Ventures.”