
Oro Commerce is a leading B2B digital commerce platform designed to streamline complex sales processes for manufacturers, distributors, and wholesalers. It offers a unified solution that includes eCommerce, marketplace, and CRM capabilities, enabling businesses to enhance their sales efficiency and customer relationships. With a focus on customization and flexibility, Oro Commerce allows companies to go live quickly and adapt to their unique needs. The platform is recognized for its robust features and has been acknowledged as a visionary in the 2024 Gartner Report, positioning it strongly in the B2B digital commerce market.

Oro Commerce is a leading B2B digital commerce platform designed to streamline complex sales processes for manufacturers, distributors, and wholesalers. It offers a unified solution that includes eCommerce, marketplace, and CRM capabilities, enabling businesses to enhance their sales efficiency and customer relationships. With a focus on customization and flexibility, Oro Commerce allows companies to go live quickly and adapt to their unique needs. The platform is recognized for its robust features and has been acknowledged as a visionary in the 2024 Gartner Report, positioning it strongly in the B2B digital commerce market.
What they do: B2B digital commerce platform (OroCommerce) with integrated CRM, marketplace and platform capabilities
Founded: 2012
Founders / leadership: Yoav Kutner (CEO), Dima Soroka (CTO), Jary Carter (CRO)
Headquarters: Los Angeles, CA
Latest funding: $13M Series B — Jan 19, 2023
B2B digital commerce and sales enablement for manufacturers, distributors and wholesalers
2012
B2B eCommerce / Software
Earlier round reported in March 2016
$13,000,000
Series B strategic growth round with participation from Highland Europe
“Zubr Capital led the most recent growth round; Highland Europe participated”