
Origin™ is the world's first Global Benefits Intelligence platform, powered by Cuido™, an Artificial Benefits Intelligence™. It is designed for global benefits teams to provide transparency, visibility, and agility in managing benefits. The platform helps control costs, ensure compliance, and make informed decisions by turning unstructured, multi-language data into a unified, queryable source of truth. Key functionalities include getting an accurate inventory of benefits, understanding true costs, fees, and commissions, effective vendor procurement and management, and handling benefit queries with the 'Ask Cuido' feature. Origin aims to transform benefits management from a reactive to a proactive and strategic function, enabling cost savings and optimizing spend. The company recently announced $21M in Series A funding.

Origin™ is the world's first Global Benefits Intelligence platform, powered by Cuido™, an Artificial Benefits Intelligence™. It is designed for global benefits teams to provide transparency, visibility, and agility in managing benefits. The platform helps control costs, ensure compliance, and make informed decisions by turning unstructured, multi-language data into a unified, queryable source of truth. Key functionalities include getting an accurate inventory of benefits, understanding true costs, fees, and commissions, effective vendor procurement and management, and handling benefit queries with the 'Ask Cuido' feature. Origin aims to transform benefits management from a reactive to a proactive and strategic function, enabling cost savings and optimizing spend. The company recently announced $21M in Series A funding.
What they do: AI-first Global Benefits Intelligence platform (brand: Origin) powered by Cuido™
Founded / HQ: Launched 2024, headquartered in Canterbury, United Kingdom
Founders / leadership: Chris Bruce (Co‑founder & CEO), Pete / Peter Craghill (Co‑founder & CTO)
Recent funding: $21M Series A (lead: Felix Capital)
Enterprise employee benefits management, data normalization, cost control, compliance for global benefits programs
2024
Administrative Services
$21,000,000
Announced Series A round; additional investors include Acadian Ventures, Jacqui Canney, Laura Modiano, Notion Capital, Paul Daugherty, Tudor Havriliuc
“Felix Capital led Series A; multiple strategic investors and advisors listed”